Kfc - the Best Fast-Food Restaurant - 1114 Words

EBA203 UI -:Nguyá »â€¦n Xuà ¢n Luà ¢n: 100035 [pic] 1. Why is KFC famous? Kentucky Fried Chicken, better known as KFC, is the largest chicken restaurant KFC is an internationally fast food industry in the world. KFC began with Colonel Harland Sanders, in America in the year 1939. They have the main ambition to increase maintain the quality in fast food industry. Their aim is to capture the fast food market. Every day, more than 12 million customers are served at KFC restaurants in 109 countries and territories around the world more than 15,000 units around the world. When you try to experience with the services, the qualities, the taste, the price and the conveniences in KFC’s restaurants, you can find that the successes of KFC in†¦show more content†¦If you are in charge of the KFC brand expansion in Vietnam market I will proceed as follows: a: Market research - building goals Situation Analysis of socio-economic, cultural and Vietnam, the current status of development of the fast food market in Vietnam to have accurate assessment of market size, growth rate and the level of competition on truong.Phan of the strengths, limitations and dynamics of KFC before and after the implementation of the strategy to penetrate the Vietnamese market. Evaluate the successes and limitations of the Marketing-Mix strategy of KFC in the past, and propose some ideas and measures to KFC continues to maintain its position in the Vietnamese market in the near future . [pic][pic] b. Overview vietnam fast food market Vietnam - a country that ranks as the most populous country in the world, with a young population structure and economic growth potential is considered as an attractive market for the food business group fast (fast food). According to estimates by market survey company Euromonitor, sales of fast food areas in Vietnam is still modest, from 12.5 billion in 1999, increased to 19.6 billion in 2002, fell to 13.5 billion winter 2004 and from 16 billion in 2007 to approximately 20.1 billion in 2009. Only about 10% of the population have used fast food habits. This number is too small compared with neighboring countries such as Thailand,Show MoreRelatedProduct Analysis of Kfc Essay1639 Words   |  7 PagesChicken KFC (Kentucky Fried Chicken) as one of the most popular and successful fast food restaurants, which was founded by Harland Sanders in North Corbin, Kentucky in 1930 and concentrate on fried chicken, after decades of development, KFC has become the world’s second largest fast food restaurant chain. In the first twenty years of fried chicken was invented, Harland Sanders opened a restaurant to sell the fried chicken. 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